After over 15 years of shaping India’s premium nail, lash and brow industry, TIP&TOE is introducing a new beauty concept designed for a younger generation.
Meet YBE — short for Your Beauty Express — India’s first Gen-Z focused Nails, Lashes & Brows salon concept.
Launched by Sharmila Thanki, founder of TIP&TOE, YBE reflects how beauty culture is evolving among younger consumers who see beauty as self-expression rather than routine.
Known as one of India’s leading premium destinations for nails, lashes and brows, TIP&TOE has built a strong reputation through its specialised services, trend-led artistry and celebrity clientele. With YBE, the brand enters a more expressive, youth-driven space shaped by global beauty trends and individuality.
Unlike traditional salons that offer every beauty service under one roof, YBE focuses exclusively on nails, lashes and brows — three categories currently dominating fashion and social media culture.
From statement nail art and gel manicures to lash extensions and sculpted brows, the services are designed to feel modern, accessible and trend-led.
The experience itself is intentionally fast-paced. Many appointments are structured as express beauty transformations completed within 60 minutes, making them ideal for younger consumers balancing busy lifestyles.
“Gen-Z approaches beauty very differently,” says Sharmila Thanki. “They’re experimental, creative and confident. YBE was created as a space where they can explore their style and express themselves.”
Minimal interiors, youthful branding and a visually driven aesthetic give the salon the feel of a modern beauty studio rather than a conventional parlour.
Adding to the identity is the YBE Teddy — the brand’s playful mascot representing confidence, creativity and the fearless energy of Gen-Z beauty culture.
Backed by the expertise, hygiene standards and 15-year legacy of TIP&TOE, YBE combines professional quality with a fresh new aesthetic aimed at a generation redefining beauty on its own terms.
As beauty trends continue shifting towards specialised experiences, YBE’s launch marks a new chapter for India’s evolving salon industry.
Because beauty today is no longer about fitting in.
It is about standing out.
